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Wellness Trends 2025: The Growing Demand for Stretch Therapy in Fitness Studios

Wellness Trends 2025: The Growing Demand for Stretch Therapy

Wellness Trends 2025: The Growing Demand for Stretch Therapy

How fitness studios are integrating recovery services to boost retention and revenue.

The Evolution of Fitness: Why Recovery is Now a Priority

Fitness is evolving beyond just high-intensity workouts. More gym members, particularly those over 40, are prioritizing recovery, mobility, and injury prevention.

Wellness services like stretch therapy are seeing rapid growth as a result.

Key Recovery Trends in 2025

Red Light Therapy

Enhances recovery but requires a high investment.

Massage Chairs

Good for relaxation but lacks engagement.

Cold Therapy Rooms

Popular in elite gyms but requires significant investment.

Stretch Therapy

A high-impact, low-cost solution for member retention.

Industry Experts Predict:

  • 🔹 70% of gyms will offer assisted stretch therapy by 2026.
  • 🔹 Recovery memberships will become a standard feature in fitness clubs.
  • 🔹 Stretch therapy will outperform red light therapy & cold therapy in ROI.

Conclusion: Recovery is the Future of Fitness

The rise of recovery services like stretch therapy signals a shift in gym business models. Recovery services will be key differentiators for fitness businesses in 2025.

Š 2025 Wellness Industry Insights | All Rights Reserved

CategoriesBlog

5 Steps to Adding Stretch Therapy without Hiring

Boost Revenue with Stretch Therapy
— No Extra Staff Required!

Turn your gym into a high-profit recovery center with CNU Stretch Certification.

Get Started Today

5 Simple Steps to Launch Your Stretch Program

Step 1: Certify Your Trainers

Enroll them in CNU Stretch Level I & II Certification (Online + 2-Day Live Event).

Step 2: Set Up Your Stretch Space

All you need is an 8’x8’ space and a massage table.

Step 3: Offer Free Consultations

Launch with a 60-minute stretch consultation to attract clients.

Step 4: Profit with Smart Pricing

Set competitive rates and offer memberships for recurring revenue.

Step 5: Market Your Service

Use CNU Stretch’s social media templates, emails, and trainer referrals.

Stretch Therapy Pricing

30-Minute Session

$40 - $60

60-Minute Session

$70 - $100

Monthly Membership

4 Sessions / $199+

Ready to Transform Your Gym?

Get your trainers certified and start offering stretch therapy today.

Get Certified Now
CategoriesBlog

How to Accept HSA/FSA Payments for Gyms – A Comprehensive Guide

How to Accept HSA/FSA Payments at Your Gym: A Complete Guide

Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) allow clients to pay for qualified wellness services using pre-tax dollars. As a gym owner, accepting HSA/FSA payments can help attract new clients, increase retention, and create an additional revenue stream.

Gym accepting HSA FSA payments

What Are HSA and FSA Accounts?

HSA (Health Savings Account)

HSAs are tax-advantaged accounts that individuals with high-deductible health plans (HDHPs) use to pay for medical expenses. Funds roll over year to year, allowing long-term savings.

Learn more about HSAs from Healthcare.gov

FSA (Flexible Spending Account)

FSAs allow employees to set aside pre-tax dollars for medical expenses. Unlike HSAs, FSA funds expire annually, encouraging account holders to use them before year-end.

Check the full list of FSA-eligible expenses

How Your Gym Can Accept HSA/FSA Payments

1. Determine Which Services Qualify

The IRS requires a doctor’s prescription for fitness services to qualify as a medical necessity.

  • Stretch therapy for mobility and flexibility
  • Personal training for rehabilitation or weight management
  • Gym memberships prescribed for medical reasons

IRS Guidelines on Medical Expenses

2. Work with a Payment Processor That Accepts HSA/FSA

HSA/FSA cards require special processing. Consider using:

3. Require a Doctor’s Letter of Medical Necessity

Most HSA/FSA transactions require a Letter of Medical Necessity (LMN) from a physician verifying the medical need for your gym service.

4. Educate Your Clients

Many clients don’t realize they can use HSA/FSA funds for wellness services.

  • Promote it on your website and social media
  • Train your staff to explain the process
  • Use marketing emails and flyers in your gym

HSA Store: A Consumer Resource

Challenges When Setting Up HSA/FSA Payments

1. Complex Eligibility Rules

Fitness services must be prescribed by a doctor and meet specific guidelines.

2. HSA/FSA Administrator Rejections

Ensure your payment processor is correctly coded as a healthcare provider.

3. Low Client Awareness

Many clients are unaware of HSA/FSA eligibility for gym services. Market effectively to educate them.

Benefits of Accepting HSA/FSA Payments

  • Attract more clients
  • Increase revenue from wellness services
  • Position your gym as a healthcare-friendly business

Check IHRSA’s fitness business growth resources

Final Thoughts: Should Your Gym Accept HSA/FSA Payments?

Absolutely! Adding HSA/FSA payment options can help increase revenue, attract new clients, and enhance your gym’s reputation.

🚀 Next Steps:

  • Check if your services qualify
  • Partner with an HSA/FSA-friendly payment processor
  • Educate clients and promote the option

👉 Ready to learn more? Book a Free Strategy Call

CategoriesBlog

Understanding Lifetime Value (LTV): A Strategic Asset for Gym Owners

“Invest in relationships, not just transactions—true success comes from the value you create over time.”

— Evans Armantrading Jr.

Understanding Lifetime Value (LTV): A Strategic Asset for Gym Owners

For boutique gym owners navigating competitive markets, understanding and leveraging the concept of Lifetime Value (LTV) can transform your decision-making and profitability. LTV measures the total revenue you can expect from a customer over the duration of their relationship with your business. Here’s how to use LTV to make smarter strategic decisions for your gym:

1. Invest Strategically in Customer Acquisition

It’s not always about profiting on the first transaction. By knowing your LTV, you can justify higher initial spending to acquire customers. Offering value-driven incentives, such as a free stretch session, can attract long-term clients who consistently invest in premium services.

Example: If a client’s LTV is $1,200 and you spend $150 on promotions to acquire them, the ROI becomes clear when the relationship flourishes beyond the initial offer.

2. Master LTV Calculation

Understanding LTV requires a look at three key metrics:

  • Average Sale Value: How much does a client spend per session or membership?
  • Purchase Frequency: How often does the client engage with your gym services?
  • Retention Period: How long does the average client stay with your gym?

Multiply these to determine the LTV. This helps pinpoint high-value clients and optimize service offerings.

3. Give the Gift of Flexibility

Attract new clients and enhance the value of existing ones by offering all personal training or group fitness clients a free 25-minute stretch session. With an average value of $60, this incentive introduces clients to stretch therapy, showcasing its benefits and encouraging them to incorporate it regularly into their fitness routine.

Not only does this create a wow factor, but it also opens the door for upselling stretch therapy packages. This simple, thoughtful gift can convert existing clients into loyal stretch therapy customers, increasing their overall LTV and boosting recurring revenue.

4. Embrace Recurring Revenue Models

Maximizing LTV often means creating opportunities for repeat engagement. Subscriptions, service plans, and auto-renew memberships—especially for services like stretch therapy—can lock in long-term value. Recurring models build predictable revenue streams, giving your business stability.

5. Utilize Strategic Offers to Overcome Inertia

Prospective customers may hesitate to commit to a new gym or service. Irresistible offers, such as a free 25-minute stretch session, can overcome this hurdle and kickstart relationships with high-value clients. Over time, these clients are likely to engage in additional services, boosting their LTV.

6. Evaluate Acquisition Sources

Not all marketing efforts yield clients with equal LTV. Track where your highest-value clients are coming from—social media, referrals, or local events—and allocate your marketing budget accordingly. For example, if referrals yield clients with higher retention, investing in a referral program can be a goldmine.

How CNU Stretch Can Boost Your LTV

Adding stretch therapy to your gym’s services enhances client satisfaction, retention, and spend. Stretch therapy aligns with wellness trends, attracts a broader clientele, and keeps existing clients engaged longer. With CNU Stretch’s turnkey licensing solution, incorporating these services is seamless, ensuring you maximize client LTV with minimal disruption.

Final Thoughts

By understanding and utilizing LTV, you can make informed decisions about acquiring and retaining clients while driving long-term profitability. Strategies like offering a free 25-minute stretch to existing clients not only demonstrate value but also set the stage for long-term relationships that boost revenue. Gym owners who invest in lifetime relationships rather than short-term wins position themselves as leaders in their communities and innovators in the fitness industry.

Ready to maximize your LTV with stretch therapy? Explore how CNU Stretch can help you build a scalable, profitable revenue stream that keeps clients coming back. Book a Free Stretch Talk Now!

CategoriesBlog

The Hidden Cause of Pain and How Stretch Therapy Fixes It

The Hidden Cause of Pain and How Stretch Therapy Fixes It

Why Pain Isn’t Always About What You Did—It’s About What You Didn’t Do

If you’ve ever had a client walk in complaining of sciatica, tight hips, or low back pain, you’ve likely heard them say something like, “I don’t know what I did to cause this pain.” But here’s the truth—it's not always about what they did. It’s about what they didn’t do.

At CNU Stretch, we understand that pain and discomfort often stem from movement dysfunctions—patterns that develop over time due to inactivity, imbalances, or compensations. Whether your clients sit at a desk for hours, lift weights improperly, or simply fail to activate key muscles during movement, their body adapts. Over time, these adaptations lead to overuse, tightness, and pain.

So, what’s the missing link? Glute activation.

How Movement Dysfunction Leads to Pain

Take piriformis syndrome or sciatica—conditions that cause shooting pain from the lower back down through the leg. Many clients assume the pain is from sitting too much, but the real issue is that their glutes aren’t activating properly. Instead of using the glutes for hip extension, their hamstrings and piriformis take over, becoming overactive and eventually painful.

At CNU Stretch, we don’t just stretch muscles—we identify movement dysfunctions and address what isn’t happening in the body. If a client’s glutes aren’t firing, their hamstrings, lower back, and even their hip flexors take the load. Over time, these muscles tighten up, leading to discomfort and reduced mobility.

The CNU Stretch Solution: A Two-Part Fix

  1. Stretch the Overactive Muscles

    We target the hamstrings, piriformis, and glute med—muscles that compensate for weak glutes. This creates space, relieves tension, and restores proper movement.

  2. Activate the Glutes

    Through muscle activation techniques, we ensure that the glutes engage properly, reinforcing healthy movement patterns and preventing pain from returning.

Why This Matters for Gym Owners

If you're a gym owner, your clients’ movement dysfunctions don’t just cause them pain—they also affect their performance, retention, and long-term success. A client who struggles with discomfort is less likely to stick to their program, which means fewer renewals and referrals for your business.

By incorporating CNU Stretch therapy into your gym, you can offer a proven solution that enhances recovery, improves performance, and increases client retention. Our licensed program equips your trainers with the tools they need to identify movement dysfunctions, apply effective stretching techniques, and create long-term results for clients.

Pain isn’t always about what happened—it’s about what didn’t happen. And when you offer stretch therapy, you ensure your clients move better, stronger, and pain-free for the long haul.

Get Started with CNU Stretch

Want to add stretch therapy to your gym and help your clients move pain-free?

  • Increase client retention by offering an in-demand recovery service.
  • Boost revenue with a scalable stretch therapy model.
  • Enhance your gym’s reputation as a leader in wellness and mobility.

🚀 Learn more about CNU Stretch and start transforming your gym today!

CategoriesBlog

How to Differentiate Your Gym in a Crowded Market: The Power of Recovery Services






How to Differentiate Your Gym in a Crowded Market: The Power of Recovery Services




Stretch Therapy in a Gym

How to Differentiate Your Gym in a Crowded Market: The Power of Recovery Services

Why Standing Out in the Fitness Industry is Harder Than Ever

If you’re a gym owner, you already know the battle for client retention is relentless. Every day, new fitness studios and wellness centers pop up, offering the latest trends to lure clients away. With competition at an all-time high, what sets your gym apart?

The answer isn’t just better workouts or fancier equipment—it’s recovery services.

Assisted stretching and mobility training are rapidly becoming must-have services in fitness businesses. They enhance the client experience, improve retention, and boost revenue—all with minimal operational changes.

The Fitness Industry Has Shifted: Are You Keeping Up?

  • ✅ Recovery is No Longer an Afterthought – Mobility, injury prevention, and longevity-focused fitness are in high demand. Read more.
  • ✅ Aging Clientele Needs More Than Just Workouts – More people over 40 are joining gyms, but they need flexibility and recovery, not just weight training. See how it impacts retention.

Why Stretch Therapy is a Game-Changer for Gym Owners

1. It Solves a Major Pain Point for Clients

72% of gym-goers experience muscle tightness or soreness weekly—yet most gyms don’t offer an easy fix. Medical research shows that regular stretching improves flexibility, reduces pain, and prevents injuries.

2. It’s a Low-Cost, High-Profit Service

Stretch therapy requires no expensive equipment or major renovations. With the CNU Stretch licensing program, you can train your staff to deliver stretch services, generating $50-$100 per session with minimal costs.

3. It Differentiates Your Gym Instantly

Most gyms compete on equipment, classes, and price, but very few focus on recovery. Offering stretch therapy immediately sets your gym apart. Learn how top gyms stand out.

4. It Increases Client Spending Without Hard Selling

Clients feel immediate results, making them more likely to book regular sessions. See how recovery services boost gym revenue.

5. It Helps You Retain Your Best Clients

Stretch therapy ensures members stay engaged, recover faster, and avoid injuries. Retention rates improve dramatically when gyms introduce mobility-focused services. Discover why mobility matters.

How to Implement Stretch Therapy in Your Gym

The best part? You don’t have to figure this out alone. CNU Stretch has a turnkey system that makes it easy and profitable to add stretch therapy to your gym.

3 Simple Steps to Get Started:

  1. Certify Your Staff – Train your team with CNU Stretch’s expert-led certification program.
  2. Offer Stretch Therapy as a Premium Service – Set up 1:1 stretch sessions or add-ons to personal training.
  3. Market Your New Service – Use CNU Stretch’s marketing tools, including social media and email templates.

Take the Next Step: Transform Your Gym with CNU Stretch

If you’re serious about standing out, increasing revenue, and retaining clients, it’s time to integrate stretch therapy into your gym.

📅 Schedule Your Free Consultation Today!

🚀 Be the gym that stands out. Be the gym that wins.


CategoriesBlog

Stop Hiring a Stretch Therapist – Build a Scalable Stretch System

CNU Stretch License – Scale Your Gym

Stop Hiring a Stretch Therapist – Build a Scalable Stretch System

Turn your gym into a **profit machine** with CNU Stretch. No single point of failure—just predictable growth.

Book a Free Consultation

Why a Stretch **System** Beats a Single Therapist

🚧 Bottlenecks

One therapist = **limited growth**. A system scales without limits.

🔄 Inconsistency

Every client gets **the same experience**, no matter who delivers it.

⚠️ Risk

If your therapist quits, **your revenue doesn’t disappear**.

💰 Missed Revenue

Stretch memberships **boost retention and increase client spending**.

How the CNU Stretch License Works

1️⃣ Train & Certify Your Team

Certify multiple trainers so stretch therapy **never stops**.

2️⃣ Standardize the Experience

Clients get the **same premium stretch therapy every time**.

3️⃣ Automate Client Retention

Stretch memberships and packages **lock in recurring revenue**.

4️⃣ Market & Scale

Use our **done-for-you marketing tools** to fill your schedule.

🚀 Ready to Build a Scalable Stretch System?

Stop depending on **one person**—start building a **system that grows with you**.

Book a Free Consultation

© 2024 CNU Stretch. All Rights Reserved.

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