Wellness Trends 2025: The Growing Demand for Stretch Therapy
How fitness studios are integrating recovery services to boost retention and revenue.
The Evolution of Fitness: Why Recovery is Now a Priority
Fitness is evolving beyond just high-intensity workouts. More gym members, particularly those over 40, are prioritizing recovery, mobility, and injury prevention.
Wellness services like stretch therapy are seeing rapid growth as a result.
Key Recovery Trends in 2025
Red Light Therapy
Enhances recovery but requires a high investment.
Massage Chairs
Good for relaxation but lacks engagement.
Cold Therapy Rooms
Popular in elite gyms but requires significant investment.
Stretch Therapy
A high-impact, low-cost solution for member retention.
Industry Experts Predict:
- 🔹 70% of gyms will offer assisted stretch therapy by 2026.
- 🔹 Recovery memberships will become a standard feature in fitness clubs.
- 🔹 Stretch therapy will outperform red light therapy & cold therapy in ROI.
Conclusion: Recovery is the Future of Fitness
The rise of recovery services like stretch therapy signals a shift in gym business models. Recovery services will be key differentiators for fitness businesses in 2025.
