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CNU Stretch Therapy — Automation Walkthrough
CNU Stretch Therapy 2.0

Your Leads Deserve a System
That Never Forgets

See how automation turns a single booking page into a fully hands-off machine that nurtures leads, fills appointments, and grows your stretch therapy program — while you focus on clients.

Watch the 2-Minute Walkthrough

See exactly how the system turns a single booking page into a hands-off revenue machine — nurturing leads, filling appointments, and scaling your stretch therapy program 24/7.

The Problem Every Studio Faces

You’re great at what you do — but leads slip through the cracks when everything depends on someone remembering to follow up.

📱

Leads Go Cold

Someone fills out your form at 11pm. By the time you see it the next morning, they’ve already moved on.

🙈

No-Shows Pile Up

Consultations get booked but without reminders, half of them don’t walk through the door.

📋

Follow-Up Falls Apart

Staff forget to update statuses, tag contacts, or send that follow-up text. Things fall through the cracks.

💸

Money Left on the Table

People who came in but didn’t sign up never hear from you again. One more touchpoint could’ve closed the deal.

The Solution: A System That Runs Itself

7 automated workflows that handle every stage of the stretch therapy customer journey — from first click to loyal client — without you lifting a finger.

7
Automated Workflows
6
Journey Stages Covered
30+
Automated Touchpoints
0
Manual Follow-Ups Needed

The Customer Journey — At a Glance

Click any stage to jump to its detail view below.

🌐

Landing Page

Visitor arrives

Funnel Page

📅

Books Consult

Fills calendar

WF #7 Tags

💬

Nurture Drip

SMS + Email sequence

WF #1 Nurture

⏰

Appointment

Reminders + day-of

WF #2 + #3

📝

Outcome

Form → status update

WF #4 Update

🎯

Result

Convert, nurture, or close

WF #5 + #6

The 7 Workflows

1

Nurture Start

Lead follow-up drip sequence

2

Appointment Reminders

Confirmation + reminder texts

3

Status Update Reminders

Internal staff nudges

4

Post Appointment → Update

Form triggers pipeline changes

5

30-Day Abandonment

Auto-marks cold leads

6

Post-Nurture

Re-engages non-converters

7

Pipeline → Tag with ST

Auto-tags by stage






Click a phase to explore what happens at each stage.

1

The Landing Page

Where every journey begins — a visitor clicks an ad, social post, or link and lands here.

Landing Page

Visitor Arrives at the Stretch Therapy Booking Page

A dedicated page built to do one thing: get the visitor to book a consultation.

The page opens with a bold headline and immediately shows a progress bar (“Step 1 of 2”) so visitors know the process is quick. There’s no clutter, no menu, no distractions. Just the offer and the calendar.
Social Proof

Testimonials + Urgency Build Trust

Real quotes from local clients, a countdown timer, and honest copy that handles objections.

The page features a testimonial headline, a countdown timer creating gentle urgency, and body copy that addresses skepticism head-on. This is designed to lower the barrier for someone who’s been burned by other programs before.
Action

Visitor Books a Consultation

They pick a date/time on the embedded calendar widget and submit their info.

The calendar is embedded directly in the page — no redirects, no extra clicks. When they book, their contact info is captured, they’re added to the CRM as a new contact, and they land on a Thank You page. Behind the scenes, this booking is the match that lights the entire automation fire.
2

Lead Capture + Tagging

The moment someone books or enters the pipeline, the system kicks in — instantly.

Trigger

Contact Enters the Stretch Therapy Pipeline

Booking creates a new opportunity in the stretch therapy pipeline.

In Go High Level, a “pipeline” is like a visual board (think Kanban) that tracks where each lead is in their journey. Stages might be: New Lead → Scheduled Consult → Showed → New Client. When someone books, they automatically enter this pipeline.
Workflow #7

Pipeline Changed → Tag with ST

Automatically labels the contact so you always know who’s a stretch therapy lead.

This workflow fires on any pipeline stage change and applies smart tags. Universal tag: “ST” is added to every contact. Stage-specific tags include st-scheduled, st-showed, st-client, st-cancelled, and st-noshow. Tags let you filter, segment, and report — they’re the backbone of smart marketing.
3

The Nurture Drip

Not everyone books right away. This sequence follows up so you don’t have to.

Trigger

New Lead Enters the Pipeline

Contact lands in the “New Lead” stage — Workflow #1 begins.

This trigger fires for leads who’ve shown interest but may not have booked yet. Think of it as your best salesperson working 24/7 — except it’s automated and never forgets to follow up.
SMS — Instant

Personal Intro Text

A friendly, human text goes out within seconds of the lead coming in.

The first text feels like it’s coming from a real person. Speed matters — studies show that responding within 5 minutes makes you 21x more likely to convert the lead than waiting 30 minutes.
Wait 5 Minutes

Brief Pause

Feels natural — not like a bot blasting them.

Welcome Email with What to Expect

Explains stretch therapy benefits, what the consultation looks like, and a booking link.

This email does the heavy lifting of education. Most people don’t know what stretch therapy is. The email explains the benefits, sets expectations for the consultation, and gives them a clear CTA to book.
Wait 1 Day → SMS

Follow-Up Text with Open Spots

“We have a few consultation spots open this week…”

Wait 2 Days → Email

Social Proof Email

Testimonials and success stories from real stretch therapy clients.

People trust other people more than they trust marketing. This email shares 2-3 short stories from clients who saw real results. Each story ends with the same simple CTA: book your consultation.
Wait 3 Days → SMS

Urgency Text

“Spots fill up fast and we only take a limited number of clients…”

Wait 4 Days → Email

“If Not Now, Then When?”

Final empathetic push addressing hesitation and fear head-on.

This is the closer. It acknowledges that they might be skeptical or frustrated. The tone is direct but kind — removing pressure can paradoxically create action.
Final SMS — Day 14+

Graceful Exit

“I don’t want to be a pest — just know we’re here when you’re ready.”

The last message is intentionally low-pressure. It respects their decision while keeping the door open. This “pull-away” technique often gets a response from people who’ve been on the fence.
4

Appointment Day

Two workflows work together: one reminds the client, the other reminds your staff.

Trigger — WF #2

Consultation Is Booked

Workflow #2 (Appointment Reminders) activates the moment someone picks a date.

SMS + Email — Instant

Booking Confirmation

Immediate text and email confirming the date, time, location, and what to wear.

The SMS is short and punchy — date, time, address. The email is more detailed: what to expect, what to wear (comfortable clothes), and a map/directions. This reduces anxiety and makes the appointment feel real.
24 Hours Before

Day-Before Reminder

SMS reminder: “Your consultation is tomorrow!”

1 Hour Before

Final Reminder

“Almost time! See you shortly at CNU Fit.”

Three touchpoints (confirmation + day before + hour before) typically reduce no-show rates by 30-50%. Each message is friendly and excited, not nagging.
Trigger — WF #3

Staff Reminder: Update the Outcome

After the appointment time passes, your team gets nudged to log what happened.

Workflow #3 is internal only — the client never sees these messages. 30 minutes after the appointment, the assigned staff member gets a notification to update the status. If they don’t, they get reminders at 2 hours and 4 hours. This ensures the automation chain doesn’t break.
5

Post-Appointment Processing

One form submission triggers a cascade of automatic updates — no manual work needed.

Trigger — WF #4

Post-Appointment Form Submitted

Staff fills out a simple form: did they show? Did they convert?

This is the only manual step in the entire system. A staff member fills out a short form after the consultation with the outcome. That single form submission triggers everything that follows automatically — the one domino that knocks down the rest.
Auto-Update

Pipeline Stage + Tags + Status All Update

The contact’s entire record updates in one shot based on the form response.

What happens next depends on the outcome:

✅ Showed + Converted

  • Pipeline moves to “New Client”
  • Tags added: st-client, st-converted
  • Removed from all nurture workflows
  • Ready for client onboarding

🤔 Showed but Didn’t Convert

  • Pipeline stays at “Completed Consult”
  • Tag added: st-consulted-not-converted
  • Enrolled in Workflow #6 (Post-Nurture)

❌ No-Show

  • Pipeline moves to “No Show”
  • Tag added: st-noshow
  • Stays in nurture for re-engagement
6

Long-Term Outcomes

The system keeps working weeks after the first contact — closing loops and cleaning up.

Workflow #6 — Post-Nurture

Re-Engaging People Who Didn’t Sign Up

A warm, spaced-out drip for leads who came in but weren’t ready to commit.

This is where money gets left on the table without automation. With Workflow #6, they get touchpoints at Day 1, Day 4, Day 9, Day 16, and Day 30 — each warm, personal, and zero-pressure. Many studios report that 15-25% of “not now” leads convert during this post-nurture phase.
Workflow #5 — 30-Day Cleanup

Auto-Mark Abandoned Leads

If a lead sits in “New Lead” for 30 days without action, the system cleans up.

This is pipeline hygiene. After 30 days, the system automatically moves them to “Abandoned,” adds the tag stretch-abandoned, removes them from the Nurture workflow, and notifies staff. A clean pipeline gives you accurate numbers — not a graveyard of old leads.

The end state for every lead:

🏆 Became a Client

  • Tagged st-client
  • All nurture workflows stopped
  • Moves to client onboarding and retention systems

⏳ Still in Post-Nurture

  • Receiving gentle re-engagement
  • Could convert at any time
  • Tagged st-consulted-not-converted

🔒 Marked Abandoned

  • Pipeline cleaned up
  • No more automated messages
  • Available for future reactivation campaigns

That’s the System

Every lead gets the right message, at the right time, with zero manual effort. Your team focuses on what they do best — helping clients move better.

CNU Fit Stretch Therapy 2.0 — Powered by Go High Level Automation

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