CNU Stretch Therapy 2.0 · Automation Walkthrough

Your leads deserve a system that never forgets to follow up.

One booking page and seven automated workflows text, email, remind, and re-engage every stretch therapy lead for you — so your calendar fills while your team stays on the table.

Book a Strategy Call → ▶ Watch the 2-minute walkthrough

7 automated workflows
30+ touchpoints per lead
Only 1 manual step

Last night, while you slept Running

New lead booked a consultLanding page → calendar → CRM contact created
11:02 PM
Personal intro text sentWorkflow #1 · reads like it came from a real person
11:02 PM
Welcome email deliveredWhat stretch therapy is, what the consult looks like
11:07 PM
Tagged st-scheduled · moved to Scheduled ConsultWorkflow #7 · pipeline stage + tags updated
11:07 PM
Day-before reminder queuedWorkflow #2 · SMS + email, then a 1-hour nudge
Tomorrow

Staff actions required0

Watch the 2-minute walkthrough

See the whole system run, start to finish

How a single booking page becomes a hands-off revenue machine — nurturing leads, filling appointments, and following up 24/7.

Get this running in my gym → Read the step-by-step

Automated workflows

Journey stages covered

30+

Automated touchpoints

Manual follow-ups

The problem every studio faces

Leads don't leak because you're bad at sales.
They leak because follow-up depends on memory.

You're great on the table. But when every text, reminder, and status update depends on someone remembering, revenue slips through the cracks.

Leads go cold overnight

Someone fills out your form at 11 PM. By the time you see it the next morning, they've already moved on.

No-shows pile up

Consultations get booked, but without reminders half of them never walk through the door.

Follow-up falls apart

Staff forget to update statuses, tag contacts, or send that one follow-up text. Things fall through the cracks.

Money left on the table

People who came in but didn't sign up never hear from you again. One more touchpoint could have closed the deal.

Speed matters: responding within 5 minutes makes you 21× more likely to convert a lead than waiting 30 minutes. No human team does that at 11 PM. This system does.

The solution

Seven workflows. Six stages. Zero manual follow-ups.

Every stage of the stretch therapy customer journey — from first click to loyal client — is handled automatically. Click a stage to see exactly what fires.

The 7 workflows

Nurture Start

Lead follow-up drip: 7 touches over 14 days

Appointment Reminders

Confirmation, day-before and 1-hour texts

Status Update Reminders

Internal nudges so staff log the outcome

Post Appointment → Update

One form triggers every pipeline change

30-Day Abandonment

Auto-marks cold leads, keeps the pipeline clean

Post-Nurture

Re-engages people who showed but didn't sign up

Pipeline → Tag with ST

Auto-tags every contact by stage

Want this running in your gym — without building it yourself?

The pipeline, calendar, tags, and all seven workflows are installed for CNU Stretch licensees. A 20-minute strategy call maps it to your studio.

Book a Strategy Call →

Stage 1 of 6

The landing page

Where every journey begins — a visitor clicks an ad, social post, or link and lands here.

Landing pageDetails

Visitor arrives at the stretch therapy booking page

A dedicated page built to do one thing: get the visitor to book a consultation.

The page opens with a bold headline and immediately shows a progress bar ("Step 1 of 2") so visitors know the process is quick. No clutter, no menu, no distractions — just the offer and the calendar.

Social proofDetails

Testimonials + urgency build trust

Real quotes from local clients, a countdown timer, and honest copy that handles objections.

A testimonial headline, a countdown timer creating gentle urgency, and body copy that addresses skepticism head-on. Designed to lower the barrier for someone who has been burned by other programs before.

ActionDetails

Visitor books a consultation

They pick a date and time on the embedded calendar and submit their info.

The calendar is embedded directly in the page — no redirects, no extra clicks. When they book, their contact info is captured, they're added to the CRM as a new contact, and they land on a thank-you page. Behind the scenes, this booking is the match that lights the entire automation.

Stage 2 of 6

Lead capture + tagging

The moment someone books or enters the pipeline, the system kicks in — instantly.

TriggerDetails

Contact enters the stretch therapy pipeline

Booking creates a new opportunity in the stretch therapy pipeline.

In GoHighLevel, a "pipeline" is a visual board (think Kanban) that tracks where each lead is in their journey: New Lead → Scheduled Consult → Showed → New Client. When someone books, they automatically enter this pipeline.

Workflow #7Details

Pipeline changed → tag with ST

Automatically labels the contact so you always know who is a stretch therapy lead.

This workflow fires on any pipeline stage change and applies smart tags. Universal tag ST is added to every contact. Stage-specific tags include st-scheduled, st-showed, st-client, st-cancelled and st-noshow. Tags let you filter, segment, and report — they're the backbone of smart marketing.

Stage 3 of 6 · Workflow #1

The nurture drip

Not everyone books right away. This sequence follows up so you don't have to.

TriggerDetails

New lead enters the pipeline

Contact lands in the "New Lead" stage — Workflow #1 begins.

This trigger fires for leads who have shown interest but may not have booked yet. Think of it as your best salesperson working 24/7 — except it's automated and never forgets to follow up.

SMS — instantDetails

Personal intro text

A friendly, human text goes out within seconds of the lead coming in.

The first text feels like it's coming from a real person. Speed matters — responding within 5 minutes makes you 21× more likely to convert the lead than waiting 30 minutes.

Wait 5 minutes

Brief pause

Feels natural — not like a bot blasting them.

Email — welcomeDetails

Welcome email with what to expect

Explains stretch therapy benefits, what the consultation looks like, and a booking link.

This email does the heavy lifting of education. Most people don't know what stretch therapy is. It explains the benefits, sets expectations for the consultation, and gives a clear CTA to book.

Wait 1 day → SMS

Follow-up text with open spots

"We have a few consultation spots open this week…"

Wait 2 days → emailDetails

Social proof email

Testimonials and success stories from real stretch therapy clients.

People trust other people more than they trust marketing. This email shares two or three short stories from clients who saw real results. Each ends with the same simple CTA: book your consultation.

Wait 3 days → SMS

Urgency text

"Spots fill up fast and we only take a limited number of clients…"

Wait 4 days → emailDetails

"If not now, then when?"

Final empathetic push addressing hesitation and fear head-on.

This is the closer. It acknowledges that they might be skeptical or frustrated. The tone is direct but kind — removing pressure can paradoxically create action.

Final SMS — day 14+Details

Graceful exit

"I don't want to be a pest — just know we're here when you're ready."

The last message is intentionally low-pressure. It respects their decision while keeping the door open. This "pull-away" often gets a response from people who have been on the fence.

Stage 4 of 6 · Workflows #2 + #3

Appointment day

Two workflows work together: one reminds the client, the other reminds your staff.

Trigger — WF #2

Consultation is booked

Workflow #2 (Appointment Reminders) activates the moment someone picks a date.

SMS + email — instantDetails

Booking confirmation

Immediate text and email confirming the date, time, location, and what to wear.

The SMS is short and punchy — date, time, address. The email is more detailed: what to expect, what to wear (comfortable clothes), and directions. This reduces anxiety and makes the appointment feel real.

24 hours before

Day-before reminder

SMS reminder: "Your consultation is tomorrow!"

1 hour beforeDetails

Final reminder

"Almost time! See you shortly at the studio."

Three touchpoints (confirmation + day before + hour before) typically reduce no-show rates by 30–50%. Each message is friendly and excited, not nagging.

Trigger — WF #3 · internalDetails

Staff reminder: update the outcome

After the appointment time passes, your team gets nudged to log what happened.

Workflow #3 is internal only — the client never sees these messages. 30 minutes after the appointment, the assigned staff member gets a notification to update the status. If they don't, they get reminders at 2 hours and 4 hours. This ensures the automation chain doesn't break.

Stage 5 of 6 · Workflow #4

Post-appointment processing

One form submission triggers a cascade of automatic updates — no manual work needed.

Trigger — WF #4Details

Post-appointment form submitted

Staff fill out a simple form: did they show? Did they convert?

This is the only manual step in the entire system. A staff member fills out a short form after the consultation with the outcome. That single submission triggers everything that follows automatically — the one domino that knocks down the rest.

Auto-update

Pipeline stage + tags + status all update

The contact's entire record updates in one shot based on the form response.

What happens next depends on the outcome:

✅ Showed + converted

Pipeline moves to "New Client"
Tags added: st-client, st-converted
Removed from all nurture workflows
Ready for client onboarding

🤔 Showed but didn't convert

Pipeline stays at "Completed Consult"
Tag added: st-consulted-not-converted
Enrolled in Workflow #6 (Post-Nurture)

❌ No-show

Pipeline moves to "No Show"
Tag added: st-noshow
Stays in nurture for re-engagement

Stage 6 of 6 · Workflows #5 + #6

Long-term outcomes

The system keeps working weeks after the first contact — closing loops and cleaning up.

Workflow #6 — post-nurtureDetails

Re-engaging people who didn't sign up

A warm, spaced-out drip for leads who came in but weren't ready to commit.

This is where money gets left on the table without automation. With Workflow #6 they get touchpoints at Day 1, Day 4, Day 9, Day 16 and Day 30 — each warm, personal, and zero-pressure. Many studios report that 15–25% of "not now" leads convert during this post-nurture phase.

Workflow #5 — 30-day cleanupDetails

Auto-mark abandoned leads

If a lead sits in "New Lead" for 30 days without action, the system cleans up.

This is pipeline hygiene. After 30 days the system automatically moves them to "Abandoned," adds the tag stretch-abandoned, removes them from the nurture workflow, and notifies staff. A clean pipeline gives you accurate numbers — not a graveyard of old leads.

The end state for every lead:

🏆 Became a client

Tagged st-client
All nurture workflows stopped
Moves to client onboarding and retention systems

⏳ Still in post-nurture

Receiving gentle re-engagement
Could convert at any time
Tagged st-consulted-not-converted

🔒 Marked abandoned

Pipeline cleaned up
No more automated messages
Available for future reactivation campaigns

Common questions

What gym owners ask before they say yes

Do I need to be technical to run this?

No. The pipeline, calendar, tags and all seven workflows are built and configured for you. The only manual step in the entire system is a 30-second post-appointment form your staff submit after each consult.

What platform does it run on?

GoHighLevel — the same CRM stack behind the CNU Stretch Business Stretcher setup. Pipeline, booking calendar, SMS, email and tagging all live in one sub-account, so nothing depends on duct-taping five tools together.

Can I change the messages and timing?

Yes. Every SMS and email is an editable template, and the wait steps can be adjusted to match your studio's cadence. Most licensees keep the proven sequence and just swap in their name, address and local testimonials.

How do I get it for my gym?

The automation engine is delivered as part of the CNU Stretch license's Business Stretcher setup. Book a strategy call and we'll walk through your current lead flow and map the system to your studio.

Stop losing leads to forgotten follow-ups.

Every lead gets the right message at the right time with zero manual effort — so your team can focus on what they do best: helping clients move better.

Book a Strategy Call → See what the license includes

CNU Stretch Therapy 2.0 · Powered by GoHighLevel automation · No franchise fees, no royalties