About Us - CNU Stretch

Our Story

It Started With a Client Named Tammy

In 2014, a client named Tammy walked into our Dover, Delaware gym completely overwhelmed. She was a tax accountant in the middle of tax season — stressed, exhausted, and unable to handle the intensity of a normal training session.

So we dropped it down. We skipped the workout and just stretched her instead. It helped.

The next week, still stressed, she came back. We stretched her again. Then she said something that changed the direction of our business:

"Can we just do the stretches we do at the end of sessions — for the whole session?"

So we did. And other clients started asking for the same thing. For the next four to five years, stretch therapy was a quiet back-end service we offered without a real name, a real system, or a real business model around it.

The System Changes Everything

In 2020, we decided to treat stretch like we treat training — with consultations, structured sessions, pricing, and systems. That year, our stretch revenue tripled. We went from roughly $7,000 to $44,000. Then to $154,000.

By 2024, CNU Fit was generating over $250,000 per year in stretch therapy services delivered directly to clients inside our gyms — and by 2025 that number had climbed to $458,625. That's stretch revenue alone, separate from training.

"I shared what we were doing with stretch in my gym owners mastermind. The average gym in the room was doing $40–$50K a month in revenue. They all asked: can you teach me how to do this?"
— Evans Armantrading Jr., CEO — CNU Stretch & CNU Fit

In 2024, we launched CNU Stretch as a certification and licensing platform — giving fitness professionals the techniques, the assessment systems, and the business tools to build stretch therapy into a real, profitable service. Since then, we've trained personal trainers, massage therapists, group fitness instructors, chiropractors, physical therapists, and gym owners across more than 35 locations — including the first dedicated stretch therapy operation in the Dominican Republic.

The Path

17 Years In Practice. 5 Years Of Systematizing.

2009

CNU Fit Founded in Delaware

Evans opens the first CNU Fit location, building a semi-private training model that will eventually serve 400+ clients across three Delaware locations.
2014

The First Stretch Session

A stressed client named Tammy asks to skip the workout and just stretch. The first unofficial stretch therapy session takes place on the gym floor.
2014–2020

6 Different Stretch Therapy Certifications

Evans pursues every credible stretch therapy certification on the market — sampling techniques, isolating what worked on real clients, and identifying the gaps every certification leaves unfilled.
2020

Systems Change the Revenue

Stretch therapy gets a real system — consultations, session structure, pricing. Revenue triples from $7K to $44K in a single year.
2022

GYR System Developed

The Green-Yellow-Red client feedback framework replaces the 1–10 pain scale, cutting new therapist ramp-up time and improving client outcomes from session one.
2024

$250K in Client Stretch Revenue + CNU Stretch Launches

CNU Fit delivers $250,000 in stretch therapy services to clients inside its Delaware gyms. The same year, CNU Stretch launches as a certification and licensing platform to help other gym owners replicate the model.
2025

$458,625 in Client Stretch Revenue

CNU Fit sets a new record — $458,625 in stretch therapy services delivered to clients inside its Delaware gyms, proving the model continues to scale year over year.
Now

35+ Locations. $1.8M+ Generated.

CNU Stretch-certified practitioners and licensees are operating across the U.S. and internationally, with the first stretch therapy operation opened in the Dominican Republic.

What We Believe

Our Mission

CNU Stretch exists to close the gap between fitness and recovery — by equipping professionals with the science, the systems, and the business tools to deliver stretch therapy that actually changes people's lives.

🧠

Science First, Always

Every technique we teach is grounded in fascia research and neuromuscular science. Our practitioners don't just know how to stretch — they understand why it works, which makes them better at adapting to every individual client.

🏋️

Built by Practitioners, for Practitioners

CNU Stretch was not designed in a continuing education department. It was built on a gym floor, tested with real clients, and refined through over a decade of in-practice iteration. Every element of our curriculum solves a real problem.

📈

Certification Is Just the Beginning

A credential without a business model is an expensive decoration. CNU Stretch equips certified practitioners and licensed gym owners with the pricing, marketing, and operational tools to turn their certification into consistent revenue.

Our Technique

Built for Real Bodies, Not Just Athletes

Stretch therapy that actually works on the people who need it most isn't aggressive. CNU Stretch combines Fascial Stretching and Active Isolated Stretching (AIS) in a soft-touch protocol designed to down-regulate the nervous system — not trigger pain receptors to force movement.

After years working with clients carrying fibromyalgia, rheumatoid arthritis, and other autoimmune conditions, we developed a system that speaks to the musculoskeletal AND fascial systems — but is led by the nervous system, gently. Clients don't tense up. They settle in. They come back.

As heavy as we are on the business side of things, none of it matters unless your stretch program actually works.

That's why technique comes first.

What Sets Us Apart

Why CNU Stretch Is Different

There are other stretch therapy certifications. Here's what makes ours different — and why it produces better practitioners faster.

🚦

The GYR Client Feedback System

We replaced the 1–10 pain scale with Green-Yellow-Red — a universally understood traffic-light framework that gives practitioners real-time client feedback from session one. New therapists reach competency faster because of it.

📋

The AIS Assessment System

Our Alignment Imbalance and Solution (AIS) framework gives every practitioner a structured, repeatable method to assess clients before any technique is applied — not a checklist, but a complete clinical lens.

🤖

Kinotek AI Movement Analysis

CNU Stretch is one of the only certification programs in the industry to integrate AI-assisted movement screening — giving practitioners objective, data-driven insight that subjective observation alone can't provide.

🏆

A Real Practicum on Real Clients

Every certification ends with a live supervised practicum — participants stretch real clients, not each other. You leave with competence, confidence, and content (photos and testimonials) to launch your stretch service immediately.

🔓

No Franchise Restrictions

CNU Stretch certification is independent — not tied to a franchise system, a territory arrangement, or a proprietary technique menu. You own your skills and apply them however, wherever, and with whoever you choose.

💼

Business Tools Included

Pricing templates, marketing materials, client intake forms, hiring ad copy, sample contracts, and monthly coaching calls are part of the licensing package — because most practitioners fail commercially, not technically.

$1.8M+

In client stretch therapy revenue delivered inside CNU Fit gyms since 2020

35+

Locations certified and licensed across the U.S. and internationally

65

Stretches taught across Level I and Level II combined

$458K

In client stretch therapy revenue delivered at CNU Fit gyms in 2025

The Team

Meet the Instructors

CNU Stretch is taught by working practitioners — not curriculum writers. Every instructor still trains clients, still runs a business, and still has skin in the game.

EA

Evans Armantrading Jr.

CEO — CNU Stretch & CNU Fit

Evans has been in the fitness industry for 17+ years and owns three CNU Fit locations in Delaware. He developed the stretch therapy systems, the GYR client feedback framework, and the AIS assessment protocol that form the backbone of CNU Stretch certification — all while running gyms that delivered $250,000 in client stretch therapy revenue in 2024 and $458,625 in 2025 — separate from training.

Founder of CNU Fit & CNU Stretch
ACSM — Certified Personal Trainer
ACSM — Exercise Is Medicine
ACE — Sports Conditioning
NASM — Youth Exercise Specialist
Rock Tape — FMT I & II / AISM I & II
Stretch'd — Level I & II
PN Level 1 Nutrition Coaching

2017 North America Fitness Business of the Year
2018 Unsung Hero Award Recipient
2020 & 2021 Small Business of the Year

AB

Amanda Butkus

Director — CNU Stretch

Amanda is CNU Stretch's lead stretch therapist and head instructor. She brings an academic foundation in exercise science alongside hands-on certifications in corrective exercise, soft-release techniques, and stretch therapy. Amanda is the practitioner who ensures every student leaves the two-day intensive not just knowing the stretches — but executing them with precision and confidence.

B.S. Exercise Science — Wesley College
ACSM — Exercise Physiologist
Brookbush Institute — Corrective Exercise
Stretch'd — Level I & II
NASM — Personal Trainer

Ready to Bring Stretch Therapy Into Your Work?

Get certified. License the system. Or just talk to us about whether stretch therapy fits your business.

Book a Free Strategy Call View the Certification

We Didn't Build CNU Stretch in a Classroom.