As a gym owner, you’re always chasing the next strategy to fill your pipeline. Ads, mailers, promos – they all have their place. But let’s be honest: they’re often passive and unpredictable. You’re stuck waiting for someone to respond. And even when they do, there’s no trust, no connection, no urgency.
But what if you could flip that?
What if, instead of waiting for leads, you created them—on your terms, in your space, with instant rapport?
That’s exactly what CNU Stretch founder Evans Armantrading Jr. is doing. And in this blog, we’ll show you how events paired with stretch therapy can transform your lead generation strategy into something active, effective, and relationship-driven.
The Problem with Passive Leads
Traditional fitness marketing relies heavily on pushing content or offers into the world and hoping people respond. But these tactics leave you:
- Paying for attention with no guarantee of conversion
- Talking to strangers who have no reason to trust you
- Waiting around for someone to make the first move
It’s reactive, and it costs you time, money, and momentum.
Why Events Make Sense — And Why Most Gym Owners Give Up
Events feel promising—until you try them. Many gym owners have had the experience of standing behind a table offering free sessions or discounts… only to get ignored by passersby. It feels awkward, ineffective, and not worth the energy.
Evans had that same experience.
“People would walk by, donuts in hand, not even stopping to hear the pitch,” he laughs.
But then he found the hook: stretch therapy.
The Game-Changer: The 5-Minute Stretch
Instead of giving away a free month of training (worth hundreds of dollars), CNU Stretch offers something simple and powerful: a free 5-minute stretch.
- Low barrier to entry
- Immediate value
- Physical connection
That five minutes allows the team to connect, demonstrate value, and build trust—all before asking for a phone number. It’s an active, engaging experience that flips the script from “sales pitch” to “health experience.”
And the results speak for themselves:
- 52 leads from one event turned into 11 consultations and 5+ new clients
- A follow-up event brought 20 consultations from another 52 leads
- Strategic partnerships were formed on-site with other health professionals
How You Can Apply This in Your Gym
- Find the Right Event: Local fairs, wellness expos, races, and even corporate health days are goldmines for interaction.
- Set Up a Stretch Table: Keep it clean, branded, and professional. Use signage like “FREE 5-Minute Stretch” to draw attention.
- Train Your Team: Teach them not just to stretch, but to connect. A good stretch includes conversation.
- Collect Data with Intention: Get name, email, and phone number. And ask: “Would you like to book a full consultation?”
- Follow Up Fast: Leads go into your CRM immediately. Use text, email, and calls to book consults while the experience is fresh.
Why This Works for CNU Stretch Licensees
Because stretch therapy is low resistance and high reward, it opens the door to real conversations. You’re not pitching a program—you’re helping someone feel better in real-time.
And with CNU Stretch’s tools, training, and templates, gym owners don’t have to guess how to run an event. It’s all plug-and-play.
Get Off the Sidelines
If you’re tired of waiting on leads, it’s time to get in the game. Events paired with stretch therapy aren’t just a gimmick—they’re a proven, high-converting strategy that builds real relationships and revenue.
CNU Stretch licensees don’t just attend events. They own them.
Want to see how this could work for your gym? Book a free strategy call with Evans Armantrading Jr. and learn how to stretch your reach and multiply your leads: 👉 Schedule a Stretch Talk
