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How to Evaluate Whether Adding Another Revenue Stream Is Worth It

Are you hitting your revenue ceiling?

You’re putting in the hours, training clients, running operations, and doing your best to grow — but the numbers aren’t moving like they used to. That’s not a failure. That’s a sign. A sign that it may be time to build on top of what you’ve already built.

But here’s the problem: Most gym owners don’t know how to evaluate if adding another program or service is worth it. They either guess, go with what’s trending, or rely on gut instinct. And that leads to wasted time, burnout, and frustration.

What You Really Need Is a Way to Run the Math Before You Make the Move

On a recent episode of Run a Profitable Gym, Chris Cooper laid out a simple, practical formula that allows gym owners to calculate whether a new brand, license, or affiliation will generate a real return.

This approach takes the guesswork out and gives you data-backed confidence in your decision-making.

Let’s walk through how to apply it — and what it looks like in action.

The Revenue Stream Evaluation Formula

Here’s the breakdown from the podcast:

Monthly Leads from Program × Price of Front-End Offer × 12 months = Annual Brand Value

This tells you how much revenue you can expect from the new clients attracted specifically by that program or brand.

Real-World Example in Action

Scenario: You launch a CNU Stretch service inside your existing gym.

  • You bring in 5 new clients a month
  • Each client pays $200 for the front-end program
Initial Calculation:
$200 × 5 clients × 12 months = $12,000/year in new front-end revenue

But most clients don’t just do one session. Let’s say they stay for 3 months at $200/month:

Extended Value:
• $600 per client × 5 clients/month = $3,000/month
• Over 12 months, that adds $15,000/year
Total estimated annual revenue: $27,000

And that’s without factoring in:

  • Long-term retention beyond 3 months
  • Referrals from these new clients
  • Increased authority and visibility from offering stretch therapy

3 Critical Questions Before Adding Any Revenue Stream

Before you jump into any new revenue stream, ask yourself:

1. Is my core business running smoothly?

If you’re still struggling to get leads, convert clients, or deliver a consistent experience, fix that first. A new program won’t solve foundational issues — it will just add more complexity.

2. Can I measure where my leads come from?

If you’re not tracking how each client found you, you won’t know what’s actually working. Without clear attribution, you’ll never be able to tell if a program is profitable or just popular.

3. Do I have a front-end offer for this new service?

A front-end offer — like an intro package or trial session — gives new clients a clear entry point. Without it, you risk attracting interest without capturing income.

Why Stretch Therapy Is a Smart Add-On in 2025

Recovery is no longer optional — it’s expected. Members want to feel better, move better, and stay injury-free.

That’s why stretch therapy is growing fast. And CNU Stretch is leading the way by offering:

  • A proven system your team can learn quickly
  • A brand that builds trust and recognition
  • A flexible license — no rebranding, no royalties
  • Minimal space requirements and overhead

It’s not just a wellness trend. It’s a retention tool, a revenue generator, and a brand booster.

And when you run the numbers, the upside is clear.

What to Do Next

If you’re wondering whether a new service will really move the needle — don’t guess.

Run the formula. Ask the questions. And start with a low-friction, high-ROI option that won’t derail your ops.

Curious how this math plays out for stretch therapy? Schedule a time for us to talk


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How to Differentiate Your Gym in a Crowded Market: The Power of Recovery Services






How to Differentiate Your Gym in a Crowded Market: The Power of Recovery Services




Stretch Therapy in a Gym

How to Differentiate Your Gym in a Crowded Market: The Power of Recovery Services

Why Standing Out in the Fitness Industry is Harder Than Ever

If you’re a gym owner, you already know the battle for client retention is relentless. Every day, new fitness studios and wellness centers pop up, offering the latest trends to lure clients away. With competition at an all-time high, what sets your gym apart?

The answer isn’t just better workouts or fancier equipment—it’s recovery services.

Assisted stretching and mobility training are rapidly becoming must-have services in fitness businesses. They enhance the client experience, improve retention, and boost revenue—all with minimal operational changes.

The Fitness Industry Has Shifted: Are You Keeping Up?

  • ✅ Recovery is No Longer an Afterthought – Mobility, injury prevention, and longevity-focused fitness are in high demand. Read more.
  • ✅ Aging Clientele Needs More Than Just Workouts – More people over 40 are joining gyms, but they need flexibility and recovery, not just weight training. See how it impacts retention.

Why Stretch Therapy is a Game-Changer for Gym Owners

1. It Solves a Major Pain Point for Clients

72% of gym-goers experience muscle tightness or soreness weekly—yet most gyms don’t offer an easy fix. Medical research shows that regular stretching improves flexibility, reduces pain, and prevents injuries.

2. It’s a Low-Cost, High-Profit Service

Stretch therapy requires no expensive equipment or major renovations. With the CNU Stretch licensing program, you can train your staff to deliver stretch services, generating $50-$100 per session with minimal costs.

3. It Differentiates Your Gym Instantly

Most gyms compete on equipment, classes, and price, but very few focus on recovery. Offering stretch therapy immediately sets your gym apart. Learn how top gyms stand out.

4. It Increases Client Spending Without Hard Selling

Clients feel immediate results, making them more likely to book regular sessions. See how recovery services boost gym revenue.

5. It Helps You Retain Your Best Clients

Stretch therapy ensures members stay engaged, recover faster, and avoid injuries. Retention rates improve dramatically when gyms introduce mobility-focused services. Discover why mobility matters.

How to Implement Stretch Therapy in Your Gym

The best part? You don’t have to figure this out alone. CNU Stretch has a turnkey system that makes it easy and profitable to add stretch therapy to your gym.

3 Simple Steps to Get Started:

  1. Certify Your Staff – Train your team with CNU Stretch’s expert-led certification program.
  2. Offer Stretch Therapy as a Premium Service – Set up 1:1 stretch sessions or add-ons to personal training.
  3. Market Your New Service – Use CNU Stretch’s marketing tools, including social media and email templates.

Take the Next Step: Transform Your Gym with CNU Stretch

If you’re serious about standing out, increasing revenue, and retaining clients, it’s time to integrate stretch therapy into your gym.

📅 Schedule Your Free Consultation Today!

🚀 Be the gym that stands out. Be the gym that wins.


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The Hidden Cause of Pain and How Stretch Therapy Fixes It

The Hidden Cause of Pain and How Stretch Therapy Fixes It

Why Pain Isn’t Always About What You Did—It’s About What You Didn’t Do

If you’ve ever had a client walk in complaining of sciatica, tight hips, or low back pain, you’ve likely heard them say something like, “I don’t know what I did to cause this pain.” But here’s the truth—it's not always about what they did. It’s about what they didn’t do.

At CNU Stretch, we understand that pain and discomfort often stem from movement dysfunctions—patterns that develop over time due to inactivity, imbalances, or compensations. Whether your clients sit at a desk for hours, lift weights improperly, or simply fail to activate key muscles during movement, their body adapts. Over time, these adaptations lead to overuse, tightness, and pain.

So, what’s the missing link? Glute activation.

How Movement Dysfunction Leads to Pain

Take piriformis syndrome or sciatica—conditions that cause shooting pain from the lower back down through the leg. Many clients assume the pain is from sitting too much, but the real issue is that their glutes aren’t activating properly. Instead of using the glutes for hip extension, their hamstrings and piriformis take over, becoming overactive and eventually painful.

At CNU Stretch, we don’t just stretch muscles—we identify movement dysfunctions and address what isn’t happening in the body. If a client’s glutes aren’t firing, their hamstrings, lower back, and even their hip flexors take the load. Over time, these muscles tighten up, leading to discomfort and reduced mobility.

The CNU Stretch Solution: A Two-Part Fix

  1. Stretch the Overactive Muscles

    We target the hamstrings, piriformis, and glute med—muscles that compensate for weak glutes. This creates space, relieves tension, and restores proper movement.

  2. Activate the Glutes

    Through muscle activation techniques, we ensure that the glutes engage properly, reinforcing healthy movement patterns and preventing pain from returning.

Why This Matters for Gym Owners

If you're a gym owner, your clients’ movement dysfunctions don’t just cause them pain—they also affect their performance, retention, and long-term success. A client who struggles with discomfort is less likely to stick to their program, which means fewer renewals and referrals for your business.

By incorporating CNU Stretch therapy into your gym, you can offer a proven solution that enhances recovery, improves performance, and increases client retention. Our licensed program equips your trainers with the tools they need to identify movement dysfunctions, apply effective stretching techniques, and create long-term results for clients.

Pain isn’t always about what happened—it’s about what didn’t happen. And when you offer stretch therapy, you ensure your clients move better, stronger, and pain-free for the long haul.

Get Started with CNU Stretch

Want to add stretch therapy to your gym and help your clients move pain-free?

  • Increase client retention by offering an in-demand recovery service.
  • Boost revenue with a scalable stretch therapy model.
  • Enhance your gym’s reputation as a leader in wellness and mobility.

🚀 Learn more about CNU Stretch and start transforming your gym today!