Are you hitting your revenue ceiling?
You’re putting in the hours, training clients, running operations, and doing your best to grow — but the numbers aren’t moving like they used to. That’s not a failure. That’s a sign. A sign that it may be time to build on top of what you’ve already built.
But here’s the problem: Most gym owners don’t know how to evaluate if adding another program or service is worth it. They either guess, go with what’s trending, or rely on gut instinct. And that leads to wasted time, burnout, and frustration.
What You Really Need Is a Way to Run the Math Before You Make the Move
On a recent episode of Run a Profitable Gym, Chris Cooper laid out a simple, practical formula that allows gym owners to calculate whether a new brand, license, or affiliation will generate a real return.
This approach takes the guesswork out and gives you data-backed confidence in your decision-making.
Let’s walk through how to apply it — and what it looks like in action.
The Revenue Stream Evaluation Formula
Here’s the breakdown from the podcast:
This tells you how much revenue you can expect from the new clients attracted specifically by that program or brand.
Real-World Example in Action
Scenario: You launch a CNU Stretch service inside your existing gym.
- You bring in 5 new clients a month
- Each client pays $200 for the front-end program
$200 × 5 clients × 12 months = $12,000/year in new front-end revenue
But most clients don’t just do one session. Let’s say they stay for 3 months at $200/month:
• $600 per client × 5 clients/month = $3,000/month
• Over 12 months, that adds $15,000/year
And that’s without factoring in:
- Long-term retention beyond 3 months
- Referrals from these new clients
- Increased authority and visibility from offering stretch therapy
3 Critical Questions Before Adding Any Revenue Stream
Before you jump into any new revenue stream, ask yourself:
1. Is my core business running smoothly?
If you’re still struggling to get leads, convert clients, or deliver a consistent experience, fix that first. A new program won’t solve foundational issues — it will just add more complexity.
2. Can I measure where my leads come from?
If you’re not tracking how each client found you, you won’t know what’s actually working. Without clear attribution, you’ll never be able to tell if a program is profitable or just popular.
3. Do I have a front-end offer for this new service?
A front-end offer — like an intro package or trial session — gives new clients a clear entry point. Without it, you risk attracting interest without capturing income.
Why Stretch Therapy Is a Smart Add-On in 2025
Recovery is no longer optional — it’s expected. Members want to feel better, move better, and stay injury-free.
That’s why stretch therapy is growing fast. And CNU Stretch is leading the way by offering:
- A proven system your team can learn quickly
- A brand that builds trust and recognition
- A flexible license — no rebranding, no royalties
- Minimal space requirements and overhead
It’s not just a wellness trend. It’s a retention tool, a revenue generator, and a brand booster.
And when you run the numbers, the upside is clear.
What to Do Next
If you’re wondering whether a new service will really move the needle — don’t guess.
Run the formula. Ask the questions. And start with a low-friction, high-ROI option that won’t derail your ops.
Curious how this math plays out for stretch therapy? Schedule a time for us to talk
