Most Gyms Are Sitting on a Revenue Stream
They Haven't Touched Yet.
Stretch therapy is not a new idea. The system to build it into real, recurring business revenue — that's what most people are missing. CNU Stretch gives you both: the certification and the infrastructure to make it work.
If You Believe One Thing After Reading This Page — Make It This
The fitness industry has a ceiling problem. Training, nutrition, pro shop, challenges — most gym owners have tried them all. The revenue is real, but so is the ceiling. Stretch therapy is the only service addition we have seen consistently break through it — high margin, high retention, no equipment footprint, and clients who book every single week.
We know because we built it ourselves. It started in 2014 with a client named Tammy who just wanted to skip the workout and stretch instead. What began as a back-of-house service became $44,000 in our first real year. Then $154,000. Then $250,000 in 2024. Then $458,625 in 2025 — from the same three gyms in Delaware, with no new locations.
"I shared what we were doing with stretch in my gym owners mastermind. The average in that room was doing $40–$50K a month. Every single person asked the same question: can you teach me how to do that?"
Evans Armantrading Jr. — CEO, CNU Stretch & CNU FitThat's why CNU Stretch exists. Not as a franchise. Not as another certification you put in a drawer. As a complete system — built by people still running gyms, still training clients, still proving it works every single year.
Three Stories That Keep Fitness Professionals
From Launching Stretch Therapy
Most people who haven't launched stretch therapy yet aren't held back by lack of interest. They're held back by beliefs that aren't accurate.
"I'd need to hire dedicated stretch staff I can't afford."
Most people assume stretch therapy requires a full-time hire before it generates a dollar. So they wait — and the opportunity goes to whoever moves first in their market.
Most licensees certify two to four existing trainers in one two-day weekend. Those same trainers start generating stretch revenue that same week — without a single new hire.
"My members aren't interested in stretch therapy."
It's easy to assume your client base won't pay for something new — especially when you're used to competing on membership rates.
Your members are already looking for this — or driving to a StretchLab down the street. The 40+ member with tight hips. The desk worker with chronic back pain. They're in your building. They just haven't had a reason to spend more.
"I'll figure out the business side after I get certified."
Getting certified and building a stretch business are two completely different things. Most certified stretch therapists never generate consistent income — not because of technique, but because they lack the business system.
CNU Stretch gives you the technique AND the pricing, marketing, launch playbook, and ongoing coaching — so you don't have to figure any of it out alone after the weekend ends.
Choose the Path That Matches
Where You Are Right Now
Both paths start with the same certification. The difference is how much infrastructure you want around it.
Stretch Therapy Certification
A two-day in-person intensive that takes you from curious to competent — with the technique, the assessment system, the client communication framework, and the business tools to start generating revenue immediately.
- 75+ stretches across Level I & II — learned on real bodies
- 15 hours of hands-on practice, not video instruction
- Touch & proper hand placements — the foundation everything else builds on
- Anatomy of stretching and stretching for problem solving
- 10-point on-table AIS assessment before every session
- Green-Yellow-Red (GYR) client feedback system
- Overhead Squat Assessment (OHSA) movement screening
- Kinotek AI movement analysis — objective data, not guesswork
- Stretch combos and duplicatable 25 & 50-minute session flows
- Live supervised practicum with real clients on Day 2
- Sales training and consultation-to-client conversion framework
- Custom notetaker GPT for session documentation
- Access to Level III, IV, and advanced certification pathways
- No prerequisites — CEUs: NASM · AFAA · ISSA · ACE · NCBTMB
CNU Stretch Licensing Program
Everything a gym owner needs to launch stretch therapy as a professional, revenue-generating service — team certification plus the complete operational system to build recurring revenue from it, starting in the first 30 to 60 days.
- Team certification for up to 10 staff annually
- Marketing Domination Toolkit — done-for-you launch campaigns
- Business coaching and operations support from CNU leadership
- Step-by-step Launch Playbook — your first 90 days mapped out
- In-person launch support at your facility
- OHSA assessment training and client retention system
- Continual education and advanced certification access
- Hiring ad templates and compensation plan frameworks
- Sample contracts, intake forms, and documentation
- Lead automation integration for new client acquisition
- Monthly group coaching calls with the full licensee network
- Community of 35+ active locations — from U.S. gyms to the Dominican Republic
- No royalties · No territory fees · Your brand stays yours
Not sure which path fits? Let's figure it out together
The Shift That Happens When You Add This System
Certification changes what you can do. A system changes who you are in your market.
From Trainer to Specialist
Stretch therapy certification positions you as a specialist in a growing category — not a generalist competing on price with every other trainer in the market.
From Gym to Destination
Gyms with professional stretch therapy attract a recovery-focused clientele that standard gyms underserve — and retain them longer with a service they can't get anywhere else locally.
From One-Off to Recurring
Stretch clients book weekly. The move to predictable, recurring stretch revenue changes how your entire business feels to operate — and how it looks on paper.
Part of a Movement
Join a network of 35+ locations — from Delaware gyms to the first stretch studio in the Dominican Republic — all building the same thing and sharing what's working right now.
What Certified Practitioners & Licensees Say
Real people who went through the system and built something with it.
Certified Practitioners
Even though we are an office full of professionals, our hand placements could still be better. CNU Stretch showed us in greater detail how to go into that stretch — their formula for laying it out was perfect. Patients stood up saying "I can feel that move" and they wanted more. What's holding you back? Just do it.
I had been certified through an online program only. I immediately knew — even though I received a certification and went through all the book learning — I wasn't able to apply it in real life without the hands-on experience. I did not feel confident stretching somebody smoothly without stopping to think about what to do next. CNU Stretch tied the bow on it. My most memorable moment was recognizing that I actually can stretch somebody for 25 minutes and 50 minutes confidently.
This is not the first stretch certification I've obtained — this is probably the biggest eye-opener I've had in the stretching world. I've been very set in my ways because of protocols I've learned in the past. But this opened up new windows I didn't even realize were there. The techniques for stepping in between stretches to open up fascia — we don't have that in any other protocol I've learned. Anyone hesitating just needs to make the jump. You will not regret it.
In client stretch therapy revenue generated by CNU Fit's Delaware gyms in 2025 — using the same system taught in every certification and licensing program.
Gym Owners & Licensees
It's not only a great technique — it's also based in the client and actually solving problems for the client. Our manager is a licensed physical therapist and she said the whole experience exceeded all her expectations. You're not only getting stretch therapy here, you're getting much more for your business.
The gym's making more money, the clients are happier, the employees are happier — it's a total win. Members don't have to do anything. They just lie down and leave feeling great. One member stopped a testimonial shoot to say "can I talk about the stretch? I swear by it and I tell everyone about it." That says it all.
I was shocked at how fast it grew — almost too fast. I had convinced myself the CrossFit members weren't going to buy it, but they're the highest percentage using it. I do zero percent of the stretching myself. We've built a business that runs without me, generating real income. Stretch got my CrossFit gym profitable. If you're looking for a service-based revenue stream that complements what you already do, people love it. There hasn't been anyone that didn't love the service.
Which Path Is Right for You?
Certification Is Right for You If...
- You are a personal trainer adding stretch as a premium service
- You are a massage therapist expanding into movement-based work
- You are a group fitness instructor adding private session revenue
- You are a chiropractor, PT assistant, or allied health professional
- You want to get certified before committing to a licensing investment
- You are launching an independent stretch therapy practice
Licensing Is Right for You If...
- You own a gym, fitness studio, or wellness center
- You want to certify your entire team — not just one person
- You need the marketing, the launch playbook, and ongoing coaching
- You are serious about generating significant new monthly revenue
- You want in-person support — not just a certification manual
- You want to launch once and build it right, not figure it out as you go
You Are Not Left Alone After the Weekend
Most certifications give you a certificate and a wave goodbye. CNU Stretch gives you access to people who are still running stretch therapy businesses today — and who have a direct interest in seeing yours succeed.
Book a Strategy CallMonthly Group Coaching Calls
Live calls with Evans Armantrading and CNU Stretch leadership — pricing, marketing, staff management, and growth strategy.
Revenue Optimization
Pricing models and membership frameworks validated across 35+ active licensee locations — real data, not theory.
In-Person Launch Support
CNU Stretch comes to your facility. Your team gets certified and completes their supervised practicum with real clients on the same weekend.
Network of 35+ Locations
Active licensees across the U.S. and internationally sharing what's working, what's not, and what's next — at every stage of building.
The Seat You Don't Reserve Goes to Someone in Your Market
Cohorts are intentionally small. Dates fill, then close. The gym owner who gets certified first in your market owns the positioning — and the clients that come with it.
Benefits of Stretch Therapy to Your Clients
Stretch therapy offers numerous benefits to your clients,
including but not limited to:
- Pain relief
- Reduced tightness and tension
- Improved flexibility
- Reduced soreness
- Reduce stress
- Injury prevention
- Fascia release
- Promote recovery
- Improve posture
